Today, we're diving into the wild world of newsletters! If you're not doing them, well in short...you should be. Newsletters are like a quick catch-up coffee with your long-lost clients and lukewarm (or freezing) leads. They're a secret sauce to staying top of mind, especially when the market's doing whatever the market wants. Stay consistent, stay relevant. Plus, they let you engage your audience in a jiffy without breaking the marketing bank. So, let's take a stroll down memory lane and revisit those questions the Solutions Squad has thrown my way.
"But what do I put in a newsletter?"
Great question! Treat it like your social media feed, but with fewer cat videos. Sure, brag about your wins, but also use this chance to flex your industry smarts, flaunt your community spirit, and become the local guru. Newsletters flop when they lack that neighborly touch and your audience feels like they're reading an instruction manual.
"Print vs. Email: The Ultimate Smackdown! Who wins?!"
Well, buckle up, because we're about to find out!
Email newsletters: RE/MAX Solutions hooks you up with kvCORE, a nifty CRM and email campaign gizmo that can reach heaps of people faster than you can say "squirrel!" Just make sure you've added your contacts (you know who you are).
Stuck on where to start? Fret not, we've got a May newsletter template ready for you in kvCORE (view the tutorial on how to find it at the bottom of this blog). And keep an eye out for our new marketing reveal in Friday's Focus email (so much excitement, I can't even). But let's get back on track... Email newsletters should be a key player on your marketing dream team. Pros:
Speedy Gonzales distribution
Easy on the wallet
Trackable like Sherlock Holmes
Cons:
Lower response rate (boo)
Can encounter more bounces than a trampoline park
Not as warm and fuzzy
Print Newsletters: In a world drowning in digital, print has that je ne sais quoi. Your clients are more likely to pick it up, give it a once-over, and maybe even read it! Unlike emails that can lurk in inboxes for eons (guilty as charged 🙋🏻♀️), print demands attention.
Pros:
Better delivery rate (like a homing pigeon)
Solid ROI
Higher engagement rate (yay)
Cons:
Costs more than email
Snail Mail - if you're not delivering by hand
Tracking? Not so much. (Follow-ups to the rescue!)
The verdict? BOTH! No, seriously, both. Use email to woo your entire CRM (all of it!). Go print for past clients and neighbors. Combine the two for a marketing tag team that caters to different audiences like a well-oiled machine.
"But I just don't have time!"
Yeah, we all wish there were 48 hours in a day, but that's just not happening. Luckily, we've got print and email options aplenty at Solutions and can handle that for you.
Maria's is one of my favorites, it's the bees-knees. Check out an old but a goody from Volume 1...we're on Volume 3 now!
Still nervous about finding enough article topics? Behold, the ultimate topic list:
- listings
- sold
- buyer / seller stories (ask permission first)
- testimonials
- new businesses on the Space Coast
- community service you’ve done
- community service opportunities
- calendar of events
- local business spotlight
- restaurant spotlights for upcoming holidays and events
- yard of the quarter
- upcoming open houses
- property management info
- seller info
- buyer info
- interview your favorite contractors and get important tips and offers for your readers
- hurricane prep
- local conservation efforts (think ideas like… sea turtles)
- motivational homeowner stories
- have a mortgage corner with your favorite lender and as them for a monthly tidbit
- what’s happening with the market currently
- relocation info, where to start
- launch schedules
- christmas light competition
- awards you’ve earned
- new fun marketing pieces you have for your clients - take a pic of your listing presentation, showcase how you differ from the competition
- the difference between cell phone pics and professional pics - another shoutout to your vendor & note that some vendors will even help sponsor your print costs for an advertisement article…just make sure it doesn’t SOUND like an advertisement. Don’t make literal ads, in other words. The best marketing doesn’t feel like marketing.
- hold a coloring contest if your neighborhood is full of littles
- investing advice
- insurance advice
- home maintenance tips
- home renovation tips - what brings the best ROI
- holiday or social day shoutouts
- hold a neighborhood event and use your newsletter as an invitation
- pretty much any real estate knowledge
- buying new vs renovating - pros and cons
- showcase your social media accounts. Make sure to reference your blog (we’ll touch on the importance of this in the coming weeks)
- shoutout to graduates
- show off your furbabies and highlight local pet stores, beaches or parks
- show off the troop behind the agent…who helps you get the job done?
I could go on, but let’s start with this list 🫣
How to get to your kvCORE template:
1-Enter into your email in kvCORE - smart Campaigns. Click the "Templates" option.
2-Search 2023 and May Newsletter will pop up. "Clone" it.
3-When it opens, swap out details - like the MLS ID. Choose your listing or another you'd like to feature. Make YOU are chosen under the "scope". Swap out whatever you'd like, add more, embellish and have fun with it!
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