The Mighty Pen: Unleashing the Power of a Handwritten Note
Welcome to our Marketing May extravaganza! Brace yourselves for a month-long onslaught of templates, featured items, office resources, and invaluable tips that will shape a marketing strategy capable of outshining even the most tenacious competitors. Henceforth, this series shall be known as... "Marketing to Last."
Allow me to kick things off with a bold proclamation: In the realm of client acquisition and retention, snail mail and hand delivery reign supreme.
Now, don't let your eyebrows leap off your forehead just yet; I come bearing facts! Campaigns involving handwritten direct mail envelopes have witnessed response rates between 3-5%. That's a veritable king's ransom compared to digital ads, which typically muster a paltry 0.1-0.5%. Moreover, handwritten notes stick around in households up to 1000 times longer than digital ads, increasing the likelihood of your offer being read and acted upon.
The harsh reality is that we're all drowning in a sea of digital advertisements. Social media, email, television—our browsing history, posts, and conversations are all fair game for targeted ads. People are growing weary of this incessant digital bombardment, but, alas, we simply cannot live without the internet. It's a love-hate relationship, to be sure.
Research consistently demonstrates that handwritten communication elicits feelings of appreciation, happiness, and—crucially—connection. There's an undeniable magic in receiving a note crafted by another's hand, a testament to the time and thought they've invested in you.
Thus, I hereby challenge each of you to pen one handwritten note per day. Begin with modest goals; there's no need to feel overwhelmed.
Naturally, we encourage you to embark on this journey in true Solutions style. To help you get started, have a gander at our featured ITEM OF THE WEEK: Notecards!
3 Options - 1 price - Simple, yet effective - Custom to you
These are professionally printed, so we're talking the premium, not just card stock, goods.
We're beginning with a set of 20. If you'd like more or like something more custom, contact me and we'll get you exactly what you need (Yep, I can get you bulk pricing).
20 - $40
Comes with cards & white envelopes
Want fancy envelopes? We can accommodate that - red, blue or silver - $10
Folded cards can be matte or glossy
Flat card - matte...we want you to be able to write that note.
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